FOR EMPLOYERS THAT TAKE A STAND, REWARDS OUTWEIGH THE RISKS Percent who would be more or less likely to work for an organization that publicly supports and demonstrates a commitment to each issue More likely Less likely Multiplier 9.5x 9.5x 8.0x 8.0x 8.0x 7.0x 7.0x More likely vs. less likely to work for an organization 68 67 65 that takes a stand 64 62 63 61 on each issue 7 7 8 8 8 9 9 Healthcare Human Economic Gender Climate COVID Racism access rights inequality equality change vaccination 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. EMP_RISK. If a company/organization were to publicly support and demonstrate a commitment to each of the following, how would that impact your likelihood of working for that company/organization? 5-point scale; bottom 2 box, less likely; top 2 box, more likely. Question asked of half of the sample. 7-mkt avg. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 20