WORKPLACE ACTIVISM BECOMES THE NORM Percent who will take action I will take action to produce or motivate urgently necessary changes Work within the system within my organization Petition senior management to make changes Suggest changes to direct manager or HR 58 Send internal comms to senior management Take it public Whistleblowing Go on strike or work slow-down 40 Leak internal documents or emails 76% Social media campaign Protest outside our offices or factories 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. POW_HOW. What would you personally be willing to do in order to produce or motivate what you consider to be urgently necessary changes within the organization you work for? Pick all that apply. Question asked of those who are an employee (Q43/1). 7-mkt avg. “Will take some action” is a net of attributes 1- 10; “Work within the system” is a net of attributes 1-3; “Take it public” is a net of attributes 4, 5, 7, 8, 9. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 18