TRUST IN CONSUMER HEALTH DECREASES IN 15 OF 27 COUNTRIES - 0 + Distrust Neutral Trust Change, 2020 to 2021 Percent trust Trusted in 11 countries 78 74 73 73 72 70 69 68 62 60 60 57 55 55 55 55 54 54 52 50 50 50 46 46 44 44 42 GLOBAL 27 30 -3 pts 57 -6+1 0 +9 -3 -8 -12 -3 -2 +4 +8 0 +5 0 -5 -1 0 +3 -21 -4 n/a -4 -6 -14 -1 +1 -5 +3 Change, 2020 to 2021 2021 Edelman Trust Barometer.TRU_SUB_HEA.[CONSUMER HEALTH] Now thinking about specific sectors within the health industry, please indicate how much you trust businesses in each of the following sectors to do what is right. 9-point scale; top 4 box, trust. Question asked of one-fifth of the sample. General population, 27-mkt avg. *Nigeria is not included in the global average 36