26 VISION AND LEADERSHIP ARE A CLOSE SECOND TO FINANCIAL PERFORMANCE WHEN BUILDING TRUST IN A HEALTHCARE COMPANY 2021 Special Report: Healthcare Institutional Investors: Q12. And which are most important to building your trust in a company of interest? Shown - at least one factor ranked Top 1/2/3. Base: 3 Market Average n=225 Financial performance Profitability History of capital allocation/investment in the business Strong financial performance compared to peers Strong growth prospects Vision and leadership Strong leadership Clear vision for the future Leadership willing to take risks Workplace environment Workplace culture fosters employee empowerment Talented employees Above - industry wages Products and services Innovative products High - quality products Good value for money Social responsibility Ahead of its peers on social responsibility Strong ESG performance Champions of DEI initiatives 24 31 33 69 75 Categories that are most important to building trust in a healthcare company I am considering investing in: Percent of investors who say