3 4 2 1 5 RECOMMENDED ACTIONS FOR BUILDING AND MAINTAINING TRUST WITH HEALTHCARE INVESTORS Highlight stability of company within healthcare industry as we enter recession Emphasize performance, growth trajectory and industry impact since COVID - 19 pandemic Communicate catalysts and milestones that drive continued progress Examine & showcase impact of innovation strategy, especially around technology Clear and consistent articulation of strategies around treatment advancements, tech innovation, AI, and ML with the impacts to business bottom line are important to normal course communications as well as for reinforcement through thought leadership Prioritize the ESG mandate as a core element of investor communications Ensure strong positioning of and updates on ESG program, including impact Recognize the import of consistent ESG reporting Deploy clear, consistent IR collateral & leverage a multi - channel communications strategy to educate investors Ensure IR materials and website are user - friendly, educate, and drive conviction in the investment thesis Leverage a multi - channel communications strategy for communicating both normal course and transformative events Showcase corporate vision, performance, and strong leadership, as well as strategic hiring decisions, to build trust and encourage investment Highlight leadership through earnings and operational updates, leverage C - suite and Board appointments, and showcase execution of strategy across communications.
Healthcare Institutional Investors Page 29