EMPLOYEE EXPECTATIONS SHIFT: SAFETY Change in importance AND UPSKILLING as an employer attribute since the start of the year Net change More Less MATTER MORE in the UK… Important Important Change in importance since last year Keep workers, customers safe +42 52 10 (more important minus less important) Regular employee communications +37 46 9 Job skills training programmes +31 41 10 Diverse, representative workforce +26 37 11 2021 Edelman Trust Barometer. EMP_IMP_VAL. When considering an organization as a potential place of employment, please indicate whether each of the following has become more important to you, less important to you, or has stayed the same in importance since last year. 5-point scale; top 2 box; more important; bottom 2 box, less important. Question asked of those who are an employee (Q43/1). General population, UK. Net change is the difference between more and less important. 44