TRUST IN ALL INFORMATION SOURCES AT RECORD LOWS Percent trust in each source for general news and information, in the UK 61 58 61 60 Trusted (60-100) 55 57 55 57 53 54 54 54 55 52 46 Change 50 51 48 2020-2021 47 44 Search engines* -6 31 32 31 31 34 28 28 28 Traditional media -13 30 26 23 27 29 27 29 28 Owned media -11 25 26 24 19 Social media -9 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, UK. *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.” 35