POOR INFORMATION HYGIENE THREATENS PANDEMIC RECOVERY Percent who say they will take the COVID-19 vaccine within a year Those with good Those with poor 16 countries with double-digit gaps information hygiene information hygiene 88 80 78 77 78 70 69 72 72 70 72 73 72 65 62 63 63 65 67 67 66 59 59 56 57 59 56 61 57 52 55 50 48 46 49 42 Gap, willingness 11pts to vaccinate 21 17 17 16 16 16 15 15 15 14 14 14 12 11 11 10 6 within a year Global 27 2021 Edelman Trust Barometer. VACCINE1. If and when a COVID-19 vaccine becomes available will you take it? Code 1, yes as soon as possible; code 2, yes, within a year. Question asked of half of the sample. General population, 27-mkt avg, by hygiene level. For full details on how the Information Hygiene Scale was built, please refer to the Technical Appendix. 33