SPOKESPEOPLE LOSE CREDIBILITY Percent who rate each as very/extremely credible as a source of information about a company, in the UAE - 0 + Change, 2020 to 2021 All-time low 63 62 62 60 59 57 52 49 44 -8 -9 +1 -9 -9 -9 -2 -11 -1 A person like Academic Government Company technical CEO Board of NGO Regular Journalist yourself expert official expert directors representative employee 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General population, UAE. 23