TRUST IN INFORMATION SOURCES DECLINE Percent trust in each source for general news and information, in the UAE 77 71 70 71 70 71 68 66 68 65 64 64 64 63 63 62 61 64 61 61 59 62 Trusted (60-100) Change 55 62 56 2020-2021 56 52 57 54 56 Search engines* -9 56 55 55 47 50 48 46 46 46 Traditional media -6 44 Owned media -8 Social media -9 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, UAE. *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.” 25