CEOS MUST LEAD ON SOCIETAL ISSUES Percent in the UAE who expect CEOs to publicly speak out about one or more of these societal challenges Pandemic impact 52 Job automation 51 87% Societal issues 48 Local community issues 42 2021 Edelman Trust Barometer. CEO_SPEAK. Looking at the topics listed below, please select the ones you expect CEOs to currently be speaking out about publicly. Select all that apply. Question asked of half of the sample. General population, UAE. CEO expectation to speak out is a net of attributes 1, 2, 5 and 7. 36