TRUST IN TRADITIONAL, SEARCH AND SOCIAL MEDIA AT RECORD LOWS Percent trust in each source for general news and information, in the U.S. 65 Trusted (60-100) 59 58 57 58 57 56 56 Change 59 52 2020-2021 56 56 55 54 55 53 52 48 51 Search engines* -7 43 46 42 40 35 35 35 34 41 Traditional media 40 -10 30 33 36 28 33 32 32 32 27 Owned media 30 -2 27 Social media -5 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, U.S. 27 *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”