EMPLOYEE EXPECTATIONS SHIFT: SAFETY Change in importance as an employer attribute AND UPSKILLING since the start of the year More Less Net change Important Important in the U.S… MATTER MORE Change in importance since last year Keep workers, customers safe +47 58 11 (more important minus less important) Diverse, representative workforce 53 9 +44 Regular employee communications 53 12 +41 Job skills training programs +37 49 12 2021 Edelman Trust Barometer.EMP_IMP_VAL. When considering an organization as a potential place of employment, please indicate whether each of the following has become more important to you, less important to you, or has stayed the same in importance since last year. 5-point scale; top 2 box; more important; bottom 2 box, less important. Question asked of those who are an employee (Q43/1). General population, U.S.Net change is the difference between more and less important. 40
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