SPOKESPEOPLE LOSE CREDIBILITY Percent who rate each as very/extremely credible as a source of information about a company, in the U.S. - 0 + Change, 2020 to 2021 All-time low 54 54 52 44 40 39 38 36 36 -8 -3 -8 +1 -3 -14 +2 0 +8 l l A person Academic Company NGO Journalist Regular CEO Board of Government like yourself expert technical expert representative employee directors official 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General 25 population, U.S.