EMPLOYER MEDIA AMONG MOST BELIEVABLE SOURCES Percent who believe information from each source automatically, or after seeing it twice or less, in Singapore National My employer Media reports, Major Advertising Media reports, My social media Communications from… government named source corporations anonymous source 61 60 58 53 Nr. of times they need to see 46 the information repeated 45 42 before believing it: 47 Once or twice 50 49 47 If I see it here, I will 41 39 38 automatically assume it is true 14 10 9 6 5 6 4 I will never believe it is true 5 5 7 11 16 14 20 if this is the only place I see it 2021 Edelman Trust Barometer. HEAR_TIME1. When you see a new piece of information or a news story in each of the following information sources, how many times do you need to see it or hear it repeated in that same type of information source before you believe it is really true? Question asked of half of the sample. “Once or twice” is a sum of codes 2 and 3. General population, Singapore. 23 “Employer communications” only shown to those that are an employee (Q43/1).