SPOKESPEOPLE CREDIBILITY OVER TIME Percent who rate each as very/extremely credible as a source of information about a company, in Italy 63 63 62 62 61 59 57 57 56 61 53 58 58 Academic expert 56 55 54 54 53 A person like yourself 50 46 38 38 Government official 35 35 34 34 33 32 CEOs 36 30 29 29 31 32 30 31 Journalist 29 28 28 27 27 26 27 26 24 21 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General 34 population, Italy.