TRUST IN ALL INFORMATION SOURCES NEAR RECORD LOWS Percent trust in each source for general news and information, in Italy 73 70 69 69 68 66 65 65 Change Trusted (60-100) 69 2020-2021 61 61 66 57 56 55 -6 59 Search engines* 53 53 53 51 56 49 48 52 47 47 45 Traditional media -13 47 46 45 44 43 38 34 37 Owned media -15 36 30 33 Social media -3 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, Italy. 36 *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”
Country Report - Italy Page 35 Page 37