TRUST IN MOST INFORMATION SOURCES AT RECORD LOWS Percent trust in each source for general news and information, in Ireland 60 60 61 62 62 Trusted (60-100) 57 56 Change 58 51 53 2020-2021 55 54 55 46 53 52 51 47 51 44 Traditional media -11 33 31 30 33 33 31 Search engines* -8 25 31 27 26 28 27 26 20 27 24 Owned media -7 21 19 22 17 Social media -5 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, Ireland. *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.” 40