PRIORITIES SHIFT: Change in importance since MY INFORMATION More Less the start of the year, in India... Net change Important Important LITERACY NOW MATTERS MORE Prioritizing my family and their needs 69 13 +56 Change in importance since last year (more important minus less important) 64 14 science literacy +50 Increasing my Speaking out when I see need for 65 16 +49 changes and reforms media and Increasing my 64 16 +48 information literacy Being politically aware 63 17 +46 2021 Edelman Trust Barometer. IMP_VALUES. For each of the following, please indicate whether it has become more important to you, less important to you, or has stayed the same in importance, since last year. 5-point scale; top 2 box; more important; bottom 2 box, less important. Question asked of half of the sample. General population, 20 India. Net change is the difference between more and less important.