21st ANNUAL EDELMAN TRUST General Online Population Informed Public BAROMETER 500 respondents in U.S. and China; 1,150 Ages All slides show general 100 respondents in Nigeria; Methodology respondents 18+ online population data 200 in all other countries per country unless otherwise noted Represents 17% of total global population 1,500 Must meet 4 criteria: Online survey in 28 countries* in Canada ‣ Age 25-64 33,000+ respondents ‣ College-educated 2021 Edelman Trust Barometer fieldwork ‣ In top 25% of household income conducted from October 19 to November 18, 2020 per age group in each country *The 2021 Trust Barometer 27-market global averages ‣ Report significant engagement in public policy and business news (for the general population, mass population and informed public) do not include Nigeria Mass Population 27-market global data margin of error: General population +/- 0.6% All population not including (N=31,050); informed public +/- 1.3% (N=6,000); mass population +/- informed public 0.6% (N=25,050+); half-sample global general online population +/- 0.8% (N=15,525). Represents 83% of total global Country-specific data margin of error: General population +/- 2.9% population (N=1,150); informed public +/- 6.9% (N=min 200, varies by country), except for China and U.S. +/- 4.4% (N=500) and Nigeria +/- 9.8% (N=100); mass population +/- 3.0% to 3.6% (N=min 736, varies by country), except for Nigeria +/- 2.9% (N=1,125). U.S. Post-Election Supplement margin of error: +/- 2.5% (N=1,500). U.S. Post-Election Supplement ethnicity-specific data margin of error: Non-Hispanic White +/- 3.3% (N=894); all others +/- 4.0 (N=607). 2