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EMERGING FROM INFORMATION BANKRUPTCY 1. 2. 3. 4. Lead with facts, act Provide truthful, Business: Embrace Partner across with empathy unbiased, reliable imperative to lead or institutions information fall behind Societal leaders must have the courage to communicate All institutions, including Business must lead and All institutions must find a transparently, but also media, must provide truthful communicate through their common purpose and take empathize and address and trustworthy information. own channels on issues from collective action to solve people’s fears. pandemic impact and systemic societal problems. racism to climate change. 29

Country Report - Canada - Page 29 Country Report - Canada Page 28 Page 30