3 4 2 1 BUSINESS AND THE FIGHT FOR RACIAL JUSTICE: FROM WORDS TO MEANINGFUL ACTION Action earns trust The majority of Americans under age 55 will support or avoid companies and employers based on their racism response and culture of inclusion. Empower and embed DEI across operations Employers must set clear DEI commitments, allocate resources, and provide support, access and visibility to DEI leaders. CEOs must show personal commitment The CEO must set the tone and demonstrate a personal commitment to get educated about systemic racism, and to create accountability and action. Drive structural and cultural change Go beyond the words to show measurable progress on representation, create an inclusive workplace culture and enforce zero tolerance of discrimination.