MORE PEOPLE BUY AND BOYCOTT OVER BRAND RACISM RESPONSE - 0 + Change, Aug 2020 to Apr 2021 Percent who agree Communities started Within the past year, I have 53 54 or stopped using a new brand 39 43 because of its response to the protests against systemic racism and +8 +6 +12 +4 calls for racial justice White Black Latinx Asian Age Political Affiliation +7 pts 59 51 55 42% 21 36 29 +5 +14 +3 +7 +10 -4 U.S. general population 18-34 35-54 55+ Rep Dem Ind/3rd 2021 Edelman Trust Barometer Special Report: Business and Racial Justice in America. Q23. Please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. General population, U.S., by age and political affiliation, and among Non-Hispanic White, Black, Latinx and Asian populations. Data is a net of attributes 2 and 9. 14