CORPORATIONS OVERTAKE BRANDS ON RACISM RESPONSE Percent who say corporations and brands are performing well on each Change, 2020 brandsin the lead 2021 corporationsin the lead Aug 2020 to Apr 2021 Get your own Corporations 29 42 +13 house in order Brands 34 35 +1 Educate and 28 41 +13 influence change 32 35 +2 25 37 +12 Create change 28 32 +4 2021 Edelman Trust Barometer Special Report: Business and Racial Justice in America. Q21. How well do you feel brands are currently doing each of the following in response to systemic racism and racial injustice in this country? 5-point scale; top 2 box, doing well. Question asked of half of the sample. Q22. How well do you feel corporations are currently doing each of the following in response to systemic racism and racial injustice in this country? 5-point scale; top 2 box, doing well. Question asked of half of the sample. General population, U.S. “Get your own house in order” is an average of attributes 5,7-11; “Educate and influence change” is an average of attributes 1-3; “Create change” is an average of attributes 4, 6, and 12. 16