BE PRESENT IN MULTICULTURAL COMMUNITIES Percent who say this is very/critically important when it comes to choosing a financial services company The company has a strong presence in my racial/ethnic community 52 48 U.S. general 43 population 32 37% White Black Latinx Asian 2021 Edelman Money in Color Special Report. Q31. How important are each of the following, when it comes to choosing a financial services company? 5-point scale; top 2 box, important. General population, U.S., and among Non-Hispanic White, Black, Latinx and Asian populations. 30