Edelman Trust Barometer Special Report: Business and Racial Justice in America FINANCIAL SERVICES RANKS LAST IN ADDRESSING RACISM Percent who say each sector is doing well in addressing racism U.S. general population White Black Latinx Asian - 0 + Sports n/a 44 44 52 41 51 Change, Aug 2020 to Apr 2021 Healthcare n/a 42 44 41 42 41 Lowest performing sector within each community Food and beverage +6 39 39 45 40 36 Technology n/a 37 35 43 43 43 Personal care +3 36 36 41 38 39 Automotive +7 35 36 36 40 34 Pharmaceutical +8 35 34 35 42 36 Financial services +7 33 31 36 40 33 2021 Edelman Trust Barometer Special Report: Business and Racial Justice in America. Q15. How well are each of the following industry sectors currently doing when it comes to addressing the problem of systemic racism and racial inequality in their industry? 6-point scale; top 2 box, doing well. Industries shown to half of the sample. General population, U.S., and among Non-Hispanic White, Black, Latinx, and Asian populations. 4