DATA IN DETAIL FULL QUESTION TEXT FOR ANSWER CHOICES THAT WERE ABBREVIATED IN THE REPORT Q39. Which of the following, if any, have you to be taken seriously • I switched financial services companies experienced dealing with financial services • No one had a similar cultural background • I told my friends and family about the companies before? Please select all that apply. to me experience • I was denied service altogether at a • I felt that no one there cared to get to • I stopped interacting with that company in- financial services company know me as a person person and moved to online only • I was given higher rates or fees because • None of the above • I switched branches, but stayed with the of the color of my skin Q40. As a direct result of the experience(s) you just company • I had to supply more proof of my indicated, which, if any, of the following things • I started using alternative investment tools employment than I thought was necessary happened? Please select as all that apply. like cryptocurrency to avoid dealing with • An employee expressed doubts that I was • I filed a formal complaint financial services companies a U.S. citizen even though I supplied all of • I lost trust in that financial services • I did not do any of the following actions the required proof company • An employee talked down to me • I lost trust in the financial services industry • I felt like an employee was saying my • I started using that financial services experiences were not real or valid company less • I felt ignored or not seen at a physical • I started saving more of my money at location home to avoid interacting with the financial • No one spoke my primary language service company • I felt I needed to change my appearance • I started using non-traditional financial to be taken seriously services companies for certain financial • I felt I needed to change the way I speak transactions (payday loans, retail stores) 2021 Edelman Money in Color Special Report 38