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2024 Edelman Trust Barometer P. 52 Trust in People Percent trust to do what is right GLOBAL 25 excl China, Singapore, Sweden - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) Greatest trust increase for employer CEOs Government leaders and 77 74 journalists distrusted 69 63 62 51 49 42 Change, +2 n/a +6 +5 -1 +4 +4 +4 2023 to 2024 Scientists Teachers My CEO Citizens of My neighbors CEOs Journalists Government my country leaders 2024 Edelman Trust Barometer.TRU_PEP. Below is a list of groups of people. For each one, please indicate how much you trust that group of people to do what is right. 9-point scale; top 4 box, trust. Attributes asked of half the sample. General population, 25-mkt avg. “My CEO” only shown to those who are an employee of an organization (Q43/1). Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. In Sweden, the Swedish translation for “Government leaders" was updated in 2024. In China and Singapore, the Chinese translation for “Journalists” was updated in 2024. These language changes mean the 2024 data cannot compared to data from previous years and have been removed from this analysis for all items to ensure a consistent global average is shown for each.

2024 Edelman Trust Barometer Global Report - Page 52 2024 Edelman Trust Barometer Global Report Page 51 Page 53