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2024 Edelman Trust Barometer P. 72 2024 Edelman Trust Barometer: Full Text For Answer Choices Abbreviated Economic Fears Persist as Societal Concerns Rise POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically, how much do you worry about each of the following? Please indicate your answer using a nine-point scale where one means “I do not worry about this at all” and nine means “I am extremely worried about this”. (Please select one response for each.) Shortened Full Automation and/or other innovations taking your job away Your job being moved to other countries where workers are paid less Cheaper foreign competitors driving companies like yours out of business Job loss (net) Not having the training and skills necessary to get a good paying job International conflicts about trade policies and tariffs hurting the company you work for Losing your job as a result of a looming recession Permanent jobs with benefits being replaced by freelance, gig-economy, or short-term jobs that do not offer benefits Inflation Your pay increases not keeping up with the inflation rate causing you to lose ground financially Climate change Climate change leading to drought, rising sea levels and other natural disasters Hackers Hackers, cyber-attacks and cyber-terrorism Nuclear war International conflicts escalating into nuclear war Information war Other countries waging an information war against us by purposefully contaminating our media with falsehoods and publishing things meant to inflame our differences

2024 Edelman Trust Barometer Global Report - Page 72 2024 Edelman Trust Barometer Global Report Page 71 Page 73