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2024 Edelman Trust Barometer P. 76 2024 Edelman Trust Barometer: Full Text For Answer Choices Abbreviated Nearly 2x More Likely to Fear Innovation Poorly Managed TRU_INS_TCNG. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right when it comes to ensuring that the introduction of new technologies and innovations into society is well-managed (e.g., they are safe, understood by the public, beneficial to society as a whole, and accessible to the people who need them). (Please select one response for each.) Shortened Full Do I trust how business and NGOs Business in general introduce innovations into society? Non-governmental organizations

2024 Edelman Trust Barometer Global Report - Page 76 2024 Edelman Trust Barometer Global Report Page 75 Page 77