2024 Edelman Trust Barometer P. 74 2024 Edelman Trust Barometer: Full Text For Answer Choices Abbreviated Acceptance of Innovation at Stake CHG_TEC_COM. How would you characterize your feelings about each of the following? Shortened Full Resistant: I am very worried about this. I boycott products and services that incorporate these technologies and urge others to do the I reject this innovation same Hesitant: I am concerned about this. I personally try to avoid using products and services that incorporate these technologies. Enthusiastic: I am excited about this. I am looking to increase my use of products and services that incorporate these technologies. I embrace this innovation Passionate: I am a big advocate for this. I am looking to increase my use of products and services that incorporate these technologies and actively encouraging others to do the same. Green energy The growing use of green energy such as biofuels and renewable natural gas, liquid hydrogen, and wind and solar power AI The growing use of artificial intelligence such as machine learning, natural language processing, and generative AI Gene-based medicine The growing use of gene-based medical technologies such as mRNA vaccines, gene splicing, and gene therapy GMO foods The growing use of genetically modified foods (foods that are derived from genetically modified organisms, commonly referred to as GMOs) such as drought-, pest-, and disease-resistant crops, faster-growing fish, and produce that has a longer shelf life