2024 Edelman Trust Barometer P. 86 2024 Edelman Trust Barometer: Full Text For Answer Choices Abbreviated CEOs: Address Impacts of Innovation in Society CEO_ISS. How important is it to you that the CEO or head of the organization you work for speaks out publicly about each of the following issues? Please indicate your answer using the following 9-point scale where one means “not at all important” and nine means “very important” (Please select only one response for each.) Shortened Full Job skills of the future Training, education, and job skills of the future Ethical use of technology The ethical use of technology Automation impact on jobs Technology and automation and their impact on jobs