2024 Edelman Trust Barometer P. 47 Family-Owned Business Most Trusted Type of Business Percent trust in each type of business to do what is right GLOBAL 22 - 0 + Significant change* Distrust Neutral Trust (1-49) (50-59) (60-100) 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10yr change Family-owned 70 66 68 70 - 70 69 63 67 66 68 -2 Privately-held 57 53 56 58 - 60 59 55 57 56 60 +3* Publicly-traded 55 49 52 56 - 58 58 53 55 53 56 +1* State-owned 49 44 47 53 - 56 52 50 51 49 53 +4* 2024 Edelman Trust Barometer. TRU_ORG. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right. 9-point scale; top 4 box, trust. Question asked of half the sample. General population, 22-mkt avg. Ten-year changes were tested for significance using a t-test set at the 99%+ confidence level.