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2024 Edelman Trust Barometer P. 35 CEOs: Address Impacts of Innovation in Society Percent who say GLOBAL 28 I expect CEOs to manage changes Among employees, occurring in society, not just those It is important to me that occurring in their business my CEO speaks publicly about issues such as: Job skills of the future 82 62% Ethical use of technology 79 Automation impact on jobs 78 2024 Edelman Trust Barometer.CEO_RSP_CHOICE. You are about to see two choices. We want you to choose the one that best describes your beliefs. Question asked of half the sample. CEO_ISS. How important is it to you that the CEO or head of the organization you work for speaks out publicly about each of the following issues? 9-point scale; top 4 box, important. Question asked of those who are an employee of an organization (Q43/1). General population, 28-mkt avg.

2024 Edelman Trust Barometer Global Report - Page 35 2024 Edelman Trust Barometer Global Report Page 34 Page 36