2024 Edelman Trust Barometer P. 50 Trust in Companies Headquartered in Foreign Countries Percent trust in companies headquartered in each country, among respondents from outside each country being rated GLOBAL 27 Excludes home countries - 0 + Change, 2023 to 2024 Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 66 64 61 60 57 56 49 36 35 35 Change, -1 +1 0 +1 -1 +1 +1 n/a +4 +1 2023 to 2024 Canada Germany Japan UK France U.S. S. Korea Saudi China India Arabia 2024 Edelman Trust Barometer.TRU_NAT. Now we would like to focus on global companies headquartered in specific markets. Please indicate how much you trust global companies headquartered in the following markets to do what is right. 9- point scale; top 4 box, trust. Question asked of half the sample. General population, 27-mkt avg. Data excludes respondents from the country being rated. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.