2024 Edelman Trust Barometer P. 37 Restoring Trust in the Promise of Innovation 1 2 3 4 Implementation as Business must partner Science must integrate Give me control over important as invention for change with society my future Mismanaged innovations are Business is most trusted to Scientists are still trusted— When people feel in control as likely to ignite backlash as introduce innovation into society, but increasingly subject to over how innovations affect advance society. With with an emphasis on partnering public scrutiny. To build trust their lives, they are more likely breakthroughs like AI, vaccines, with government. CEOs need to in expert recommendations, to embrace them, not resist and green energy on the line, safeguard jobs and take a stand explain the research, engage them. Listen for concerns, explaining the science and on emerging ethical concerns. in dialogue, and harness peer be open to questions. managing impacts is essential. voices as advocates.