TRUST IN MOST INDUSTRY SECTORS RISE Percent trust - 0 + Distrust Neutral Trust Change, 2021 to 2022 74 69 69 69 68 Social media 66 66 66 65 64 63 62 61 distrusted and 58 56 falls further 44 +4 +3 +3 +3 +2 +4 +2 +3 +3 +2 +2 +2 +1 0 +3 -2 2022 Edelman Trust Barometer. TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. General population, 27-mkt avg.