BUSINESS MORE TRUSTED THAN GOVERNMENT IN 23 OF 28 MARKETS Percentage-point difference between trust in business vs. government in each market Distrust Neutral Trust Trust in business 63 68 56 63 70 64 71 51 48 59 70 49 71 49 58 79 81 54 63 54 54 48 43 34 84 74 78 64 61 c cccccccccccccccccccccccccccc 37 34 34 31 31 30 28 There are no countries in 17 which government is 9pts 12 trusted and business is not Trust gap 10 10 10 9 7 6 5 5 5 5 1 1 1 1 -3 -7 -8 -9 -10 Trust in government 52 26 34 22 32 39 34 43 34 36 49 60 39 62 42 52 74 76 49 58 53 53 47 42 37 91 82 87 74 c cccccccccccccccccccccccccccc 2022 Edelman Trust Barometer. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 27-mkt avg. *Nigeria is not included in the global average