CHINA-U.S. TRUST DIVERGENCE WIDENS TO ALL-TIME HIGH Percent trust, within each country - 0 + Distrust Neutral Trust Change, 2021 to 2022 Business NGOs Government Media 91 China 84 77 80 DIVERGING TRUST IN BRAND CHINA VS BRAND U.S. ABROAD 83 +11 Percent trust, 26-market averages* TRUST INDEX pts +14 +12 +9 +10 31%trust companies headquartered in China (-3pts) 40pts Trust difference 35 32 52 41 53%trust companies headquartered in the U.S. (+2pts) U.S. -5 49 45 43 pts 39 39 TRUST INDEX -5 -5 -3 -6 2022 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, China and U.S. TRU_NAT. Now we would like to focus on global companies headquartered in specific markets. Please indicate how much you trust global companies headquartered in the following markets to do what is right. 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, 26-mkt avg. *does not include home country rating.