2022 EDELMAN TRUST BAROMETER Annual online survey in its 22nd year Argentina Methodology Australia Fieldwork conducted: Nov 1 – Nov 24, 2021 Brazil Canada China Colombia France Germany 28 36,000+ 1,150+ India Indonesia countries respondents respondents/country Ireland Italy Japan Kenya Malaysia Mexico Nigeria Russia Saudi Arabia GLOBAL AVERAGES vary based on the number of countries surveyed each year: Singapore S. Africa GLOBAL 27 does not include Nigeria* S. Korea Spain GLOBAL 22 does not includeColombia, Kenya, Nigeria, Saudi Arabia, S. Africa and Thailand Thailand The Netherlands GLOBAL 24 Not asked in China, Russia, Thailand UAE the sensitive nature of the question prevented this data from being collected in these markets UK 27-market global data margin of error: General population +/- 0.6% U.S. (n=31,050); half-sample global general online population +/- 0.8% Other global averages detailed in technical appendix (n=15,525). Country-specific data margin of error: General population +/- 2.9% *To prevent skewing the global results, Nigeria is not included in any global averages because (n=1,150); half-sample +/- 4.1% (n=575). the online population is not representative of the true population