CEOS EXPECTED TO BE THE FACE OF CHANGE Percent who say CEOs should be personally visible When considering a job, I expect the CEO to speak when discussing public policy with external publicly about controversial social and political stakeholders or work their company has done issues that I care about to benefit society Global 27 Global 25, Among employees (net) +5 81% 60% pts Change, 2019 to 2022 2022 Edelman Trust Barometer. CEO_VIS. How visible do you think a CEO should personally be in these different types of business situations? 9-point scale; top 4 box, visible. Question asked of half of the sample. General population, 27-mkt avg. Data shown is a net of attributes 2 and 10. EMP_IMP. When considering an organization as a potential place of employment, how important is each of the following to you in deciding whether or not you would accept a job offer there? 3-point scale; top 2 box, important. Question asked of those who are an employee of an organization (Q43/1). General population, 25-mkt avg.