TRUST IN MEDIA DECLINES IN 15 OF 27 COUNTRIES Percent trust - 0 + Distrust Neutral Trust Change, 2021 to 2022 Trusted in 7 of 28 countries; 80 Double-digit gains in China, 73 UAE rises to trust 66 66 64 64 Distrusted in 14 of 28 countries; 60 59 58 57 Australia and Germany fall into distrust 54 52 51 50 Global 27 47 47 45 43 43 41 40 39 38 38 -1 35 35 33 29 50 pt +10 +1 -3 +5 +4 +8 -2 -3 -3 +2 +1 -2 n/a 0 -1 -5 +3 +1 -8 -1 -2 -6 -1 +1 -1 -2 -7 0 Change, 2021 to 2022 2022 Edelman Trust Barometer. TRU_INS. [Media in general] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 27-mkt avg. *Nigeria is not included in the global average