2022 EDELMAN TRUST BAROMETER: SAMPLES SAMPLE SIZE, QUOTAS AND MARGIN OF ERROR General Population Informed Public Sample Size1 Quotas Set On2 Margin of Error Sample Size5 Quotas Set On3 Margin of Error Global 31,050 Age, Gender, Region +/- 0.6% total sample 6,000 Age, Education, +/- 1.3% total sample +/- 0.8% half sample Gender +/- 1.8% half sample China4 +/- 2.9% total sample Age, Education, +/- 4.4% total sample and U.S. 1,150 Age, Gender, Region +/- 4.1% half sample 500 Gender +/- 6.2% half sample Nigeria 1,150 Age, Gender, Region +/- 2.9% total sample 100 Age, Education, +/- 9.8% total sample +/- 4.1% half sample Gender +/- 13.9% half sample All other 1,150 Age, Gender, Region +/- 2.9% total sample 200 Age, Education, +/- 6.9% total sample countries +/- 4.1% half sample Gender +/- 9.8% half sample NOTE: Because some of the content we ask is deemed politically sensitive there are several countries where we take special precautions in order to avoid putting our respondents, or ourselves, in a position to break any local laws. We work closely with our sample partner and its legal team to identify which questions, and in what countries, we should refrain from asking. The three countries where we removed questions and/or answer options were China, Russia, and Thailand. 1. Some questions were asked of only half of the sample. Please refer to the footnotes on each slide for details. 2. For the general population, there were additional quotas on ethnicity in the UK and U.S., and on nationality in the UAE and Saudi Arabia. 3. For the informed public, there were additional quotas on nationality in the UAE and Saudi Arabia. 4. All data collected in China is from the mainland. Regions of Greater China were not surveyed. 5. In some cases, all the informed public sample was collected within the general population; some countries required an oversample to reach the desired target.