SOCIETAL LEADERS NOT TRUSTED TO DO WHAT IS RIGHT Percent trust - 0 + Distrust Neutral Trust Change, 2020 to 2021 Trust in societal leaders declines further More likely to trust what is local 73 62 63 45 48 41 42 -2 -4 -5 -3 -7 n/a -7 l l l l l l Government leaders Religious leaders Journalists CEOs People in my local My employer Scientists community CEO 2021 Edelman Trust Barometer. TRU_PEP. Below is a list of groups of people. For each one, please indicate how much you trust that group of people to do what is right. 9-point scale; top 4 box, trust. Attributes shown to half of the sample; “My employer CEO” only shown to those that are an employee (Q43/1). General population, 27-mkt avg. 19
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