EMPLOYEE EXPECTATIONS SHIFT: SAFETY AND UPSKILLING Change in importance as an employer attribute Net change More Less Important Important MATTER MORE since the start of the year… Change in importance since last year Keep workers, customers safe +49 59 10 (more important minus less important) Job skills training programs +44 54 10 Regular employee communications +44 54 10 Diverse, representative workforce +39 50 11 2021 Edelman Trust Barometer.EMP_IMP_VAL. When considering an organization as a potential place of employment, please indicate whether each of the following has become more important to you, less important to you, or has stayed the same in importance since last year. 5-point scale; top 2 box; more important; bottom 2 box, less important. Question asked of those who are an employee (Q43/1). General population, 27-mkt avg. Net change is the difference between more and less important. 37