SPOKESPEOPLE LOSE CREDIBILITY Percent who rate each as very/extremely credible as a source of information about a company - 0 + Change, 2020 to 2021 All-time low CEO credibility at all-time lows in India, Brazil, 59 59 Indonesia, Argentina, 53 Russia, France and Japan 44 44 41 40 39 36 -8 -10 -7 -4 -1 -5 -14 +5 0 l l l l l l l Academic Company A person CEO NGO Board of Regular Government Journalist expert technical expert like yourself representative directors employee official 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General population, 27-mkt avg. 22