TRUST IN ALL INFORMATION SOURCES AT RECORD LOWS Percent trust in each source for general news and information Global 22 63 63 64 65 63 65 62 65 62 Trusted (60-100) 62 59 62 62 61 59 58 59 58 56 Change 2020-2021 49 53 Search engines* -6 46 48 46 45 45 44 42 45 41 Traditional media -8 42 44 44 43 41 41 42 40 40 35 Owned media -5 Social media -5 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, 22-mkt avg. *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.” 24