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PANDEMIC ADDED Percent who are concerned TO PERSISTENT Percent who are fearful PERSONAL AND 84 SOCIETAL FEARS 72 Percent who are concerned, 68 65 and percent who are fearful 61 53 40 35 35 32 2021 Edelman Trust Barometer.POP_EMO. Some people say they worry about many things while others say they have few Job loss Climate change Hackers and Contracting Losing my concerns. We are interested in what you worry about. Specifically, how much do you worry about each of the following? 9-point scale; (net) cyber-attacks COVID-19 freedoms as top 4 box, worry; top 2 box, fear. Non-job loss attributes shown to a citizen half of the sample. General population, 27-mkt avg. Job loss asked of those who are an employee (Q43/1). Job loss is a net of attributes 1-3, 5, and 22-24. 14

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